National Children's Mental Health Awareness Day, May 3, 2011, is a key strategy of the Caring for Every Child's Mental Health Campaign (the Campaign), which is part of the Public Awareness and Support Strategic Initiative by the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health & Human Services. The Campaign seeks to raise awareness about the importance of children's mental health and that positive mental health is essential to a child's healthy development from birth. This year, the national theme will focus on building resilience in young children dealing with trauma.

Communities around the country, as well as Systems of Hope will participate by holding their own Awareness Day events. On Awareness Day 2010, more than 1,000 sites held Awareness Day events and nearly 11,000 children and youth participated.